Analog Mensch
I’ve spent the last 20 years thinking about and crafting the human–machine relationship. With a background in Industrial and Graphic Design, I made my way into the automotive industry because I’ve always been fascinated by cars and dashboards. Designing the interface for one of the most complex machines humans have developed turned into a passion, and since then I’ve had the chance to work on some of the most iconic cars for Mercedes-Benz, BMW and Hyundai. I built and led design teams at these companies, and I still enjoy the craft and learning new tools every single day.
The focus of my work is the integration of the physical and digital experience: the satisfying sound of a keystroke, the joy of turning a dial, the beautifully crafted map that guides your way. Only when everything comes together in the right tone and balance will people start enjoying the experience. I believe technology is there to serve us rather than get in the way. Sharing these thoughts as a speaker at international events has lately become another passion.
Curiosity has taken me to live and work in Europe, Asia and America. I am currently based in Southern California, and when I’m not designing, I’m on a surfboard out at sea or enjoying my espresso.
Reach out if you want to know more or are interested in working together.
