The Mercedes-Benz Vision EQ Silver Arrow was presented at the Concours d’Elegance in Pebble Beach 2018. This electric concept was inspired by the legendary Silver Arrows of the 1930s that broke speed records. It features a mono-posto cockpit that opens through a canopy door on the top. A curved driver screen and a touchscreen in the steering wheel are the main components of the digital UI. The driver can engage in a race mode that allows them to race against virtual opponents appearing as AR overlays on the actual race track on screen. The driver can also choose from a selection of different engine sounds, e.g., electric, AMG engine, F1 car, or even UFO.
I was the creative lead and manager of the entire UI/UX design and development process until implementation in the model. Working alongside two designers and a developer, I designed wireframes, built and tested HW and SW prototypes and coordinated the assembly and testing with the model maker. Finally, I had the chance to be part of the press reveal at Monterey Car Week, and I presented the car to the public at CES 2019 in Las Vegas.
All images copyright by Mercedes-Benz.